Tuesday, August 13, 2013: 9:00 AM
Spinnaker (Sheraton San Diego)
When considering intellectual property in the biotechnology field, patents will often be the focus. However, patents only have a limited lifespan, so what happens when your patent expires? How do you protect the brand for a potentially multi-million dollar product? This session will focus on non-patent aspects of intellectual property, such as trade marks and copyright, and how you can maximise the potential of your brand.