Monday, November 8, 2010: 3:00 PM
Potomac Ballroom A (Key Bridge Marriott Hotel)
Successfully preserving personal care products in today’s market can be a challenge. While there are many traditional preservatives that can effectively do the job, formulators are moving away from these tried and trusted chemicals, seeking out alternative preservation systems in order to fulfill marketing criteria based on recent trends. The consumer’s avoidance of chemicals, first observed as the Organic trend in the food industry, has now crossed over into cosmetics and this aversion to chemicals is now driving the Natural Ingredients trend. This presentation will review how these trends are changing the composition of our personal care products and how it impacts preservation.