In this presentation, I will share some of my own personal experience in innovating commercial strategy. Specifically, I will discuss an approach of using non-dilutive capital (e.g., grants, licensing revenue, and profit from other business) in consortium with strategic relationships to advance our small business’s commercial interests in large capital markets. The approach is a modified version of bootstrapping that uniquely works for strategic stakeholders in route to building partnerships. The purpose of first working for strategics is to demonstrate value and build trust, which lays a foundation to build a partnership that utilizes the collective wisdom as opposed to unidirectional information flow. Lastly, as a small business we employ our access to non-dilutive grant capital to reduce early stage technology development risk.