Finding good enough – a journey from concept to commercialization

Would you rather be right or successful?

There is neither sufficient time nor resources to answer all the questions or explore all the development/business options. Decisions must be made with limited imperfect information.

In this retrospective on 1,3 propanediol commercialization, we will address the question, “What knowledge will significantly reduce the uncertainty of commercial success?”

The engineering-centric journey will include comments on

• Getting the science right
• Process synthesis
• Opportunity assessment
• Future business team and decision making
• Techno-economic analysis
• Cash flow analysis
• Uncertainty and risk analysis
• Monitoring metrics