We have taken a novel approach to this question by screening 30,000 synthetic compounds for molecules that can alter secondary metabolism in Streptomyces coelicolor. We identified 19 molecules that influence yields of the pigmented molecules actinorhodin and undecylprodigeosin. Interestingly, four of them, the ARC2 series, have closely related structures suggesting that they interact with the same target(s). In depth structure/function analysis and genetic experiments suggest that the mechanism of action of molecules is to directly influence fatty acid biosynthesis, thereby shunting precursors into secondary metabolism. This reveals one direct link between the secondary metabolites and primary metabolism. The other class of molecules, the ARC6 series, function by a distinct mechanism because they alter yields of a different spectrum of secondary metabolites than the ARC2 series. Importantly, both ARC2 and ARC6 remodel secondary metabolism in most streptomycetes and both ‘awaken’ distinct sets of cryptic metabolites.